- Craveworthy Brands Concepts Unite Under One Roof, Creating a New Path for Wing It On!’s Growth and Bringing the Brand to the West Coast for the First Time
- The Rollout Comes Days Before Wing It On! Returns to the National Buffalo Wing Festival to Defend Its Winning Reputation
, /PRNewswire/ — Fresh Brothers Pizza (“Fresh Brothers”), the Los Angeles-born brand known for its fresh, handmade pizza, is now serving Wing It On!‘s award-winning wings at all Fresh Brothers locations across Southern California. The co-brand brings together two concepts within Craveworthy Brands (“Craveworthy”), the multi-brand restaurant company that owns and operates both, expanding Wing It On!’s footprint by 20 locations at once.
“It’s the same Fresh Brothers you love, now with championship wings.”
Starting today, guests can order Wing It On!’s bone-in wings and boneless bites with a choice of five sauces, two dry rubs and house-made dips, alongside Fresh Brothers’ full menu of handmade pizzas, salads and pastas, as well as its new Crustwiches. The championship wings are available at all locations across Los Angeles, Orange County and San Diego for dine-in, takeout, delivery and catering, with online ordering also available.
Founded in Los Angeles in 2008, Fresh Brothers has built a dedicated following around dough crafted daily, vine-ripened tomato sauce, pure cheese without additives and premium meats. For nearly two decades, the brand has continued to evolve its menu while staying true to the fresh-made approach at its core.
“It’s the same Fresh Brothers you love, now with championship wings. It’s a winning combination, and that’s exactly why we believe in it,” said Gregg Majewski, CEO and founder of Craveworthy. “The brand already has an incredibly loyal fan base across Southern California and Wing It On! has proven it can compete with the best in the country. Now, in one launch, we’re bringing the two together under one roof and significantly expanding Wing It On!’s reach.”
Wing It On! arrives on the West Coast as an established wing brand. Founded in 2011, the concept has grown from its Connecticut roots to serve guests in markets across the country, building its reputation around what it calls the “trifecta”: perfectly crispy wings, award-winning sauces and house-made dips. This debut takes Wing It On! coast to coast, bringing its championship pedigree to a new audience of wing fanatics through Fresh Brothers’ established Southern California presence.
“When we started Wing It On!, we were obsessed with creating the ultimate buffalo wing experience – just the right crisp, the perfect sauce ratio – and we’ve never stopped pushing on that,” said Matt Ensero, co-founder of Wing It On! “We compete against the best wings in the country and win, so for us, wings are never an afterthought. Bringing Wing It On! and Fresh Brothers together means best-in-class wings meets great pizza – a complete meal meant to be shared between families, sports enthusiasts and friends.”
Just days after the wings make their Fresh Brothers debut, Wing It On! will return to Buffalo, New York, Aug. 29-30 to compete for more hardware at the National Buffalo Wing Festival. The brand enters this year’s competition with nine awards earned over the past four consecutive festivals:
- 2025: First Place, Medium Traditional – Buffalo; First Place, Savory – Garlic Parm-fredo; Second Place, BBQ – Hickory BBQ; Third Place, Hot – Wings of Prey
- 2024: First Place, Extra Hot Traditional – Wings of Prey
- 2023: First Place, Medium Traditional – Buffalo; Second Place, Dry Rub – LTO
- 2022: First Place, Medium Traditional – Buffalo; Second Place, Traditional BBQ – Hickory BBQ
The new offering also arrives just in time for football season, bringing world-class wings and pizza together for game days, watch parties and everything in between. Fresh Brothers and Wing It On! are taking the celebration into Southern California communities, giving local heroes, including first responders and hospital teams, an early taste of the wings, with youth sports teams and other local organizations joining the lineup throughout the season.
Beyond the California rollout, the pairing demonstrates a new avenue for growth within Craveworthy’s multi-brand platform. By bringing Wing It On! into all Fresh Brothers locations, Craveworthy expands the wing brand’s footprint by 20 locations – entering a new market without opening a single standalone restaurant. The model creates another path to accelerate brand growth by bringing complementary concepts together within Craveworthy’s existing restaurant footprint.
“We’re always looking at where our brands can make each other stronger and deliver exceptional hospitality,” added Josh Halpern, chief business officer at Craveworthy. “Fresh Brothers gives us a strong platform to introduce Wing It On! to an entirely new market and more fans, while Wing It On! brings something new and proven to Fresh Brothers’ guests. Being able to accelerate growth by leveraging the strength of our existing portfolio is exactly the kind of opportunity we can create when the right brands come together.”
For more information about Fresh Brothers, please visit www.freshbrothers.com. To find your nearest Fresh Brothers location and order the championship wings, visit https://freshbrothers.com/locations/.
For more information about Wing It On!, please visit www.wingiton.com. For more information about Craveworthy Brands, please visit www.craveworthybrands.com.
ABOUT FRESH BROTHERS PIZZA
Based in Los Angeles since 2008, Fresh Brothers Pizza lives up to its name of crafting the freshest pizza. With 20 locations across Los Angeles, Orange County and San Diego – now all serving Wing It On! wings with award-winning sauces and rubs – Fresh Brothers sources only the highest-quality ingredients, with all-natural, handmade dough produced daily and fresh ingredients. Fresh Brothers was the first to serve plant-based options and offers specialty pizzas for varying dietary needs. Its menu features signature pizzas, craveworthy salads, pastas, sandwiches, and now championship wings. Learn more about Fresh Brothers at www.freshbrothers.com.
ABOUT WING IT ON!
Founded in 2011, Wing It On! is redefining the buffalo wing experience with its dedication to quality, flavor and the perfect wing trifecta: crispy wings, bold sauces and house-made dips. Backed by Craveworthy Brands, Wing It On! is a multi-time champion at the National Buffalo Wing Festival, recognized as “America’s Best Sauce” with award-winning flavors that set the bar for excellence in the wing game. With locations from Dallas-Fort Worth to Chicago – and, as of 2026, Southern California – Wing It On! offers an extensive lineup of over 20 unique sauces and rubs, from its award-winning Medium Buffalo to the intense Wings of Prey. Beyond wings, the menu features hand-crafted chicken sandwiches, loaded fries and craveable sides. For more information, visit www.wingiton.com.
ABOUT CRAVEWORTHY BRANDS
Craveworthy Brands is a multi-brand restaurant platform and franchisor with more than 20 concepts and over 300 locations in the U.S and internationally. Rooted in a hospitality-first philosophy and powered by people, product and process, the Company builds and scales emerging concepts and legacy brands through a shared infrastructure designed for intentional growth. Its mission is to create 100,000 success stories by 2035 — measured not just in units, but in lives changed across its system. Learn more about Craveworthy and its brands at www.craveworthybrands.com.
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SOURCE Craveworthy Brands
